I am obsessed with becoming an all-in-one marketer.
I help companies execute inbound marketing & paid acquisition marketing campaigns using a proven acquisition framework.
Review my Framework
About Sudip
23+ years of experience in Sales & Marketing. You must pay attention to details and have an experimentation mindset to produce high-quality output.
It should be the Walmart model to make things at a low cost. You do all the things end to end. After that, the ability to train younger team members to produce similar output at scale at low cost. That brings the ability to train people over screen share videos. That reduces childish queries from them, and handling advanced-level queries is fun.
Attention to detail demands doing things hands-on initially. Documenting the workflow, whether it worked or it didn’t work. When a working workflow is repeatable twice or thrice, enter it as an approved workflow and share it among colleagues.
I don't believe Jack of All Traits & Master of Nothing.
It is counterintuitive that 20% of efforts will bring 80% results. Since it suggests not putting an effort when you expect 20% optimization. However, when you optimize deeply, the degree of optimization could be higher, just like it demands less effort loss of 5 KG when you are 70 Kg than when you are 45.
When you focus on maximizing learning, which is not failing fast but learning fast, and keep doing that for many years, you end up mastering many things, if not all.
To be low-cost, you must follow the Walmart model and try to be complete, mastering many things and not just one
"Mastering these many things" can be broadly broken into three categories:
Base Layer
Non-marketing specific subjects are used throughout the following two layers.
Marketing Foundation:
The marketing subjects you should know that are used in any customer acquisition channel you use. E.g., ad copywriting, value proposition, persuasive writing, educational writing, landing pag es, etc.
Channel Expertise
This is the layer where you can't master everything. But you need to master many to serve SMEs at a low cost.
The diagram below depicts that.
Results Are Everything
Worst Scenario.
In one month’s notice, we can depart, so the engagement is heavily de-risked. Every month, you see if your investment has progressed and has enough ROI. If not, we can decide to depart with a month’s notice. So it’s too much to lose.
What if the outcome is Mediocre?
You are getting enough results but could be more brilliant ones. You are the only one who can deliver similar results for the same amount of money & time investment. We both discussed and tried to solve the glitches. The reason for poor results is only sometimes from my side.
You are experiencing Brilliant Results.
I am making you more money. You are getting so many high-quality leads and closure that you feel I have changed your life. There is a +325% increase in the flow of leads. You want me to invest more time and thus increase my engagement fees.
My background.
For the last 23+ years, I have worked in Sales and marketing. In those days, sales & marketing mostly converged, and only in large MNCs were different functions.
Therefore, I bring full funnel ownership to perform better in the marketing layer.
My achievements in 2023.
In the last 12 months, I have managed 80 lacs of ad budget. I have helped 20+ companies, driving 7K organic traffic monthly. I am generating 900 leads. I have reduced the cost per lead up to 29%.
I plan to triple this year.
Lets Work Together
Hiring me amplifies the probability of success by more than 75% per cent within your allowed budget.
What would we discuss over the Web Meeting:
Knowing a bit more about me.
Reviewing your past marketing initiatives.
A review of your value proposition & competition.
A high-level Strategy to Improve Your Customer Acquisition Initiatives.
Costing and Anticipated Return on Investment (ROI) from Collaboration