Hey there, fellow marketers! Today, I want to walk you through creative fatigue and how to manage it.
Talking about creative fatigue, you know, so creative fatigue, you get this alarm at the ad, not at the campaign label or ad set level, you get this alarm at the ad level, and yes, you know this is, of course, when your cost of lead goes increasing.
There are two ways of handling this. You can create and duplicate an ad, then post it, change the image, post a new one, or edit an existing one.
While Facebook recommends the duplicate method, I have found that editing an existing ad can yield better results. This approach allows you to maintain the ad’s performance history, which can be beneficial for the algorithm’s learning process.
But I have seen, from my experience, that this has worked better. Right. So, the algorithm has, so you will have to go, and of course, those who know the UI.
To edit an ad, navigate to the ‘Edit Media’ section. Here, you can select the ad you want to modify. I typically use an image size of 1080×1080, but keep in mind that some placements may require different sizes.
You can also have a different image size for some placements. So, you see. And that’s what I have applied for for all the places.
This, and I say to, done. When you hit creative fatigue, the cost of the lead goal increases, so, right, and that gets published.
So that’s how this is happening. You could also use a duplicate one that you saw earlier. So that’s how I again repeat.
Facebook recommends doing a duplicate, and I have done both. And then I am slightly favouring the edit one. My measurement has been based on the number of leads.
Uhh, that’s what my criteria are. Thank you.