I take you through the tactic of time delayed retargeting. I came to know about this five years ago. I will take you through, through the which blog post I came to know of this and I implement you at it and I found good result.
In fact, some of my clients, even when I met them, they said they were, you know, e-learning company and they were spending a lot on advertisement and I remember the owner said, hey Sudip you are doing very well. Very good marketing. Right? Because he had visited our site once and thereafter we were constantly following through advertisement. Now, I didn’t wanted to show the same ad again and again for about 90 days then people will get bored and it’s like, uhh, the branding gets hampered. You know? So, I wanted to create a positive thought and I wanted that the brand, the advertisement changes every 7 days.
Right? On to first day, somebody visited my website or your website, you want that first 7 days, they see a different ad.
8th day to 14th day, they see another different advertisement. Right? 15th to 21st day, they see a different creative, a different slogan.
Right? And that is how it is changing, you can target it for 90 days. Right? Now, you know, how to create but for in order to implement this, you first have to create the audiences in that form.
So, today I will take you through that, how you know you will go to tools and there you will go to audiences.
Alright, and here you will get the plus sign, here you will get the plus sign and here you can click on website, website visitors.
I say it to be, how do you name it is that, website visitors for, uhh, you know, you can, say we are targeting 90 days, then 90 minus, I want it to be 10 days gap, rather than 7 days, 80 days.
Sorry, days. Now, I will take you through how I name it. So, include people who have taken the following action.
I wanted them that they visited any page of mine, of the target client or mine and we say that. So, here you can keep the membership duration for 90 days. I have kept it 90 days. The maximum that you can keep here is 540 days. You cannot keep more than that, right?
You can keep 540 days. Even if you are using 90 days, I urge everybody to please create one audience of 540 days and keep it.
Even if you don’t use it, keep it. So that it remains populated. So you go there and then I say that, add action, visit it.
This I am telling exclude people. Exclude people. Exclude people who have visited 80 days. So I am telling that, add 90 days, exclude 80 days.
If you are targeting 30 days window and you want to show them different advertisement for, if you are targeting 15 days window and if you want to show them different advertisement every day, right, display advertisement every day.
By the way, you know that a visitor, when he visits your website and if you are doing marketing through display advertisement, that means whenever the visitor is at searching or is yours on the web, on any third party website, then Google will be, will be showing display banners.
So if you have 15 days and you want, you can have 15 days here. 15 days, and here you will have 14 days.
This is generally if you have a pricing page and you have a some page which indicates that it is an hot intent, then you can give that URL here.
You can give that page URL here exactly that, uhh, you know, starts with or equals. You give that URL here and there you can mention that.
You can go that targeting, that for 15 days I want to show them a video. Every day a new creative and a new reason to work with us.
You can also use it that way, right? Ads are not set it and forget it. It takes effort in setting it.
So not only set it, forget it. It takes effort in setting it and you need to do this, right? There is no shortcut to it.
Let me, let me close this video of mine. It is obstructing in showing few things, right? Now, here I created this.
And I said that prefill with people condition. Choose between prefilling or starting with MT1. So this will take past seed.
Now, that’s why I tell prefill segment with MT1. That’s why I said that a business. So this is when you create today from today, the past 30 days audience is only getting populated.
That’s why I said that for 540 days, you should pre-configure that, that, you know, audience, even if you are not using because so that the audience get populated, not only for 30 days, but it can be for a year.
It remains populated. You will get a lot more ideas to work on that audience, but since today you are time constrained, man constrained, and you are not using it, so you are not creating it, but you end up losing so many months of audience, you know.
So, by virtue, it will be filled with 30 days. So, I created this, right. Now, this is 90 to 80 days.
Next, I will go, and I create website visitors 80 minus 70 days. Now, you will be video. So, here I will give it 80 days and right, where is the excludia?
Here I will give 70 days. And I will write 10 days. Let’s say I do it for a closer window, right? 07:56 30 days minus, uhh, I want it to be lesser with them, so rather than 10, I will give it 25 days.
So this is how you should keep your, this audience ready and create this audience. Right? You will get, uhh, you know, in case you are not getting so, you should, you should keep this audience ready from the first day, before the time passes by.
As the days passes by, you will lose on that. Now, that audience is ready, how to create and remarketing ad or retargeting ad, we will talk about that, uhh, about that in the next video, but this audience creation is very important and that’s what I wanted to do.
This is, this you know, advertisement tactic is called time delayed retargeting. I came to know about this five years ago following client boost.
I do follow client boost. I do follow specifically Junadhan, right? This is how it is, you know, it was first week you see all visitors sees this, second week they see a different ad, third week they see a different ad, fourth week they see a different ad, right?
And also you get, you know, this is different as sequential retargeting and that also I will take you through the next video.
Specifically, in In Client Boost, I follow Jonathan, right? Now he has a lot more writers but articles written by Junadhan are very, very unique and, and very, very useful and I have applied those tactics.
They are not theoretical. I have applied those tactics and I have benefited from it. So he is one of the person worth following.
In earlier videos also, I keep saying that. Thank you.