What Makes a Good Landing Page Headline?
Clarity and Conciseness
- A good landing page headline should clearly communicate an idea in a few seconds.
- It should include three things: a clear offer, a specific benefit, and an engaging hook.
- Clarity wins over creativity or cleverness when it comes to landing page headlines.
Originality and Creativity
- A unique and creative headline can help your landing page stand out from the competition.
- Use power words to differentiate your headline and make it more compelling.
- Add a twist to intrigue and make your headline more interesting.
Landing Page Headline Formulas
The How-to Headline
- This formula is one of the easiest to write and is extremely effective in communicating the purpose of a landing page.
- The basic formula is: How to [Achieve X Goal].
- The “how-to” aspect can be explicit or implicit.
The Agitator
- This formula works by highlighting a pain point and rubbing it in.
- The goal is to create problem awareness and drive action for those closer to making a purchase.
- The basic formula is: [Pain Point] + [Agitation].
The Value Prop (AKA the Promise)
- This formula focuses on the value prop or unique selling point, rather than any of a customer’s pain points or problems.
- The idea is to introduce the benefits and highlight the offer.
- The basic formula is: [Benefit] + [Value].
Design Tips for Creating a Killer Headline
Visual Hierarchy
- Use a clear visual hierarchy to draw attention to your headline.
- Use high-quality contrasting typefaces that remain legible on any screen size.
- Save excessive flourishes for other types of content — your main headlines need to be skimmable.
Supporting Images and Graphics
- Use supporting images and graphics to enhance your headline and make it more engaging.
- Use images that are relevant to your product or service and help to illustrate the benefit.
- Use graphics to add visual interest and break up the text.
A/B Testing and Optimization
What is A/B Testing?
- A/B testing is a method of comparing two versions of a landing page to see which one performs better.
- It involves creating two versions of a page with a single variable changed and then measuring the results.
- A/B testing can help you optimize your landing page and improve conversion rates.
Best Practices for A/B Testing
- Test only one variable at a time to ensure accurate results.
- Use a large enough sample size to ensure statistically significant results.
- Test for a long enough period of time to account for any external factors.
SEO Optimization for Your Landing Page
The Importance of Keywords
- Keywords are essential for SEO optimization and can help your landing page rank higher in search engine results.
- Use relevant keywords in your headline and throughout your landing page.
- Use long-tail keywords to target specific search queries.
The Role of The Headline in SEO
- The headline is a crucial element of SEO optimization and can help your landing page rank higher in search engine results.
- Use keywords in your headline to help search engines understand the content of your page.
- Use a descriptive and attention-grabbing headline to entice users to click through.
Landing Page Headline Examples
Real-World Examples of Effective Headlines
- Use real-world examples of effective headlines to inspire your own creations.
- Analyze what makes these headlines effective and how you can apply those principles to your own landing page.
- Use A/B testing to optimize your headline and improve conversion rates.
Conclusion
Putting it All Together
- A good landing page headline is essential for converting visitors into customers.
- Use clarity, conciseness, and creativity to craft a compelling headline.
- Use landing page headline formulas and design tips to create a killer headline.
- Optimize your headline with A/B testing and SEO optimization to improve conversion rates.