Let’s pause this ad, so this ad which is running, you can find that it has still not got the skip option.
These ads are called non-skippable ads, right, how the skip option comes out. Till that, before that, it was not a blurb, it was a non-skippable ad, so you can find it all.
This, in YouTube, we were, we were talking about non-skippable ads. Right? Now, how do you configure such non-skippable ads? That is what we will talk today.
How to configure non-skippable ads. So, you will go to campaign pain. Non-skippable ads are very good in branding. Right? And we have a separate discussion we can do on branding.
So, this is what you do, brand awareness. And that is the time you will choose video in case of you have a, you know, video ready.
So, before you do this, I will also tell you that you should be ready with few things. And one of the thing is that you should have uploaded a video, uhh, which will run as an ad, right.
And that video should be about 10, between 10 and 14 seconds, right? So, that, such a video, you should be ready with, uploaded in YouTube, and there should be two other related videos.
The related videos can be longer, right. You need not to be, uhh, you need not to have any limitations. But, you should need one video which is maximum can be 14 seconds.
So, you choose here, here what you see, it’s a 15 seconds non-skippable. You will choose this. Right? And then you will move on.
You will name whatever campaign you want to name. So here, you can give the campaign a daily budget rather than the total budget.
I generally give this. You can give it a date and timeline. Right? Where did the networks go? Yeah. Here, you can keep it selected.
If you want, you can unselect this. I generally was. I was focusing only on YouTube. I have select this. You can choose the, you know, geography that you, that you want to run.
And rest is all that same. Now, let me, yeah. Here, I will now take to the next important is the placement.
But here, I choose the channels where I want to run ads. You know, for example, let’s say, let’s take for example, I want to run ads on Aashta.
So, you know, I’m just, this way, you can enter a bulk, you can enter, enter a multiple, enter, you can enter a multiple placement here.
And this way, we choose multiple, about 100, 150 channels and, I use non-skippable ads to run ads on specific YouTube channels.
Not that anywhere, YouTube ones. I love the choice of particular YouTube channels where I want to run. Now, this is where you will create your ad, the ad that you want to have created on your YouTube; that URL will come, right?
Now, you will give the beds, bid and all. Now, this is where your ad will come and where I wanted to show another thing, right?
So, once you do this, umm, when you apply this, then you will get the anyhow, let me, for example. Let me choose any ad.
This will not be allowed because it is not 15 seconds. So, anyhow, I have a target to show you the mistake.
This is too long. The video that starts needs 7 to 15 seconds. So, that is the timeline you need.
The you know let me try another australia one second Can you? Little, slow. So, I go here. Sorry. Umm, yeah.
So, now you will have to choose the final URL where if people clicks, where do you want them to land?
And, right, you can, uhh, describe what the URL will be and what the URL will appear. You can give your tracking templates for tracking if you use this.
This is how which you bid, right? And you will create the campaign. Uhh, the choice of the placement which I send you, the channels that you are choosing.
This is very, very important, and the YouTube script that you are preparing is also very, very, very, very important.
Remember, a non-skippable ad is not very expensive, right? So if you want to target a specific, uhh, YouTube channel in a specific geography, so you want to, let’s say that you want to show ads only as that, and you can choose this, umm, once again.
Don’t give too many combinations, right? I generally asked where it went. Yeah, you can give your bin codes and area specifics at the location.
That that you can, you can enter to target the specific audience whom you are, you know, uhh, doing with. So that is how you can get it.
Like this, non-skippable ad, and it’s a very, uh, you know, very good in branding and very targeted, right? Thank you.